Have you ever noticed and given a thought on how TripAdvisor Computes “Start Rating” in Listings. Before going deeper understanding how TripAdvisor shows star ratings on the listings, we will get to know some overview about the TripAdvisor Star Rating.
Where I can See the Star Rating on TripAdvisor ?
You can see that Rating in individual listings page in the “About” Section. You have to scroll down a little bit down the listing in the “About” section and on the right side, you have the “Details” as main section and you have to refer the sub-section “Hotel Class”.
TripAdvisor Listing —-> About —-> Details —-> Hotel Class
Star Rating Preview
Below screenshot of the rating which you can refer:
How TripAdvisor Computing this Star Rating?
TripAdvisor usually have own algorithms to compute different metrics in TripAdvisor listings. For example – Bubble Ratings, the most important metrics in TripAdvisor were computed by TripAdvisor itself. However this star ratings was not the usual case. TripAdvisor computes it from third party partner websites. You can find this by placing your mouse above the Star Ratings. Once mouse over, you will get a small pop-up as shown in the below image.
You can re-confirm this by visiting this TripAdvisor Support link https://www.tripadvisorsupport.com/hc/en-in/articles/200614057-What-do-star-ratings-for-hotels-mean-
As per TripAdvisor explanation, these star ratings are fetched by TripAdvisor from third party partner websites like Expedia, Gatia and National Ratings Organizations.
Can Accommodation Owners Change these Ratings ?
A big no. TripAdvisor Accommodation owners cannot change these ratings directly or by contacting TripAdvisor. We have to contact the respective partner websites to change these star ratings. Below table shows TripAdvisor partnership with third party partner websites for star ratings. TripAdvisor Accommodation owners can contact these websites.
|Country Name||Partners Network Name (Star Ratings Provider)|
|South Africa||TGCSA (Tourism Grading Council of South Africa)|
|England||TheAA and Visit England|
|Jersey||TheAA and Jersey Tourism|
|Accommodations not partnered with the providers listed above and accommodations in all other countries||Expedia or Giata|
Can You Show Us the Proof of Star Ratings Fetched By TripAdvisor ?
Lets do an exercise by countries. I have taken the following resort “The Gold Beach Resort” from the country “India”. I took this resort by searching randomly in TripAdvisor.
Screenshot of the Resort
TripAdvisor Hotel Class Star Rating – 4
Expedia Star Rating – 4
If you look at the above screenshots, you can find the star ratings match.